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Metonymy was born out of a casual conversation on a cold November morning in 2022 whilst on a short holiday trip to Daman, near Silvassa in Gujarat, India. Dilip had long been interested in pursuing his entrepreneurial instinct. His proposal of setting up an IT Startup found approval from the senior Nair's.
On 1st May 2023, Metonymy was incorporated with the vision of building a sustainable and responsible digital future. With computing technology evolving at breathtaking pace, the future is not too far in the distant. The future is here! The future is now!
Metonymy aspires to leverage computing technology and build products and solutions that bring real world benefits to business and corporates. Tech is not merely for businesses and their customers / end consumers. In a holistic context, Technology when applied for mutual benefit of all people can improve or transform human living.

Dilip Nair brings in rich industry experience in product management and, operations and technology transformation with global banks and leading IT companies. Dilip holds MBA from Newcastle University, UK besides being a BCom graduate from Mumbai University
Velayudhan Nair, like most people of his era, moved to Mumbai in search of work. He spent 40+ years in managing finance and accounts for manufacturing and trading firms in Mumbai. He now leads a post-work retired life. He fought prolonged battle with Alzheimer's and inspired us by example, that perseverance can overcome any obstacle.
Sreedevi Nair is a homemaker. With her real-life experience of managing the household, Sreedevi brings in the mindset for quality and helps Metonymy to rigorously adopt a customer-first approach and develop products and solutions that are tailored to meet the expectations of a customer or the end consumer.
Ajay Menon and Deepti Nair are the other stakeholders in the Metonymy story. Both reside in Dallas, Texas in the USA with
their 2 lovely kids. Both contribute as external parties bringing in their ideas to
product development at Metonymy.
Ajay has strong industry experience in technical development with leading IT companies such as Infosys and HCL across retail, food and manufacturing verticals. Ajay
holds MCA from Bharathiar University and BSc from Calicut
University.
Deepti Nair, Ajay’s wife specializes in performing arts and has been training potential artistes for over 18 years. She brings in the creativity needed to design solutions. She is the new age homemaker who uses digital devices to manage the household chores.
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